Oz-IA 2010, Sydney Australia

Date & time

Oz-IA 2010
8:00am - 5:30pm
Fri 8th & Sat 9th
October 2010 at the Menzies Hotel, Sydney NSW 2000


Menzies Hotel
14 Carrington Street, Sydney NSW 2000 Australia

Keep up-to-date!

Keep up to date with the latest from Oz-IA 2010:
Follow @OzIA_Sydney on Twitter, or get email announcements.

Our sponsors

Symplicit logo

Happener logo

Rosenfeld Media logo

Ironclad Networks logo


Conference is $880, group rates are $660.

Our workshops are a steal at $350.

Register now!


Got something to show or to say? Want to win some great UX books?

Submit a poster …


Nifty bling in your bag, erudite prizes, and drinks on Friday.

Symplicit, Rosenfeld Media, Happener

What SEO means for User-Centred Design

Short Session, presented by Justin Tauber & Judd Garrett.

A rose by any other name would smell as sweet… wouldn’t it?

It’s tempting to think of SEO as pure marketing, as pulling eyeballs, and as completely unrelated to the noble pursuit of producing a site that doesn’t suck. After all, popularity is rarely the handmaiden of usability.

But there is more in common between usability and SEO than it may first appear, especially when it comes to designing an information architecture. IA and SEO both exist to satisfy customer expectations. Both concerned with finding the right names for things. But the sort of expectations in play, and the kind of language games involved are - and should be - completely different.

In this talk we’ll consider what IAs and UXDs can learn from an understanding of SEO. We’ll also discuss the challenges involved in including Google as a user, and catering for users that google.

Justin Tauber

Justin TauberJustin comes to UX from a background in philosophy and educational design. He has taught on phenomenology and media studies at Sydney University and has published on existential phenomenology and cognitive science. Justin has worked on projects large and small for Macquarie Bank, Optus, NRMA Motoring & Services and Pizza Hut. He works as an Experience Architect at Profero Sydney, where his ping pong form is irrepressible.

You can find Justin on twitter as @brtrx.

Judd Garrett

Judd GarrattJudd works as an Experience Architect in the UX team at Profero Sydney, where he has recently worked on projects for NRMA, AstraZeneca, Pizza Hut and Clean Up Australia. Prior to falling into UX, Judd specialised in search engine marketing. He is now an advocate of integrating search engine optimisation principles into information architecture.