Beyond information: IA and Enterprise User Interaction Strategy
Advanced Session, presented by Matthew Hodgson.
We normally use IA to determine the best way to interact with information. How then can we use IA to establish a way of interacting with a whole organisation?
Matthew will look at an organisation with over 100 different stakeholders and the challenge of developing a stakeholder interaction strategy through employing user-centred design and IA techniques. He will describe how he took an internal group of executives, across the states, through the journey understanding of their clients by using exercises like card sorting and collaborative persona design exercises to dispel their misconceptions about how their own interactions were perceived externally and what their users really wanted & needed. Matthew will explore his workshop techniques from this case study, current interaction preference statistics on web 2.0 usage in Australia, and the reaction from executives when they were told, after interviewing users, how their actions impacted on their organisation’s perceived identity and reputation.
From this presentation attendees will learn:
- How IA, UX, communications marketing strategy and a healthy dose of psychology can assist to engage business stakeholders
- How to take clients on the journey of understanding what it is like to be customer focused
- A road-map for creating your own UX strategy for large businesses
- The value of IA as a strategic enterprise discipline
Matthew Hodgson
Matthew Hodgson is an Agile IA, Web Strategist,
User-Experience Architect, and connoisseur of anything
chocolate. With some 15 years experience in the web industry,
Matthew is highly regarded by peers and colleagues alike for
his ability to think “outside the box” and deliver
innovative solutions to complex business, user and system
problems. Matthew’s passion is user-centred design
— something he regularly infects in others from a
philosophical “way of working” to the strategic
underpinning of agile project management techniques.
Matthew blogs at Matt’s Musings and ZenAgile.
You can find Matthew on twitter as @magia3e.