Five user research methods you have probably never seen
Short Session, presented by Patrick Kennedy.
We all know we should do some user research to help us create better products, but the typical techniques are a bit boring aren’t they?
With that in mind, this session will introduce five fresh ways of getting to know your users and getting valuable insights from them.
- cultural probes (online and offline)
- shop-a-long
- real-time screencam (ala "Clicktale")
- Product Reaction Cards
- on-site recruitment (ala "Ethnio")
There will be no sales pitch nor blow by blow description of how we’ve used them; instead this will be a short and snappy overview to whet your appetite!
Patrick Kennedy
Patrick Kennedy is Design Research Lead at News
Digital Media, where he specialises in understanding audiences
and their needs through user research, and using that
knowledge to inform strategy and the design of online
experiences.
Patrick has over ten years experience in web design, information architecture and user experience design, and has worked with many different types of organisations in a variety of industries, both in Australia and the UK, assisting them with enhancing their websites and other information systems.
Patrick runs public workshops and speaks regularly at industry conferences, including Oz-IA, OZCHI and UX Australia, and has published many articles on user centred design and related topics.
You can find Patrick on Twitter as @PatrickKennedy.