Oz-IA 2010, Sydney Australia

Date & time

Oz-IA 2010
8:00am - 5:30pm
Fri 8th & Sat 9th
October 2010 at the Menzies Hotel, Sydney NSW 2000


Menzies Hotel
14 Carrington Street, Sydney NSW 2000 Australia

Keep up-to-date!

Keep up to date with the latest from Oz-IA 2010:
Follow @OzIA_Sydney on Twitter, or get email announcements.

Our sponsors

Symplicit logo

Happener logo

Rosenfeld Media logo

Ironclad Networks logo


Conference is $880, group rates are $660.

Our workshops are a steal at $350.

Register now!


Got something to show or to say? Want to win some great UX books?

Submit a poster …


Nifty bling in your bag, erudite prizes, and drinks on Friday.

Symplicit, Rosenfeld Media, Happener

Designing for mobile convergence

Advanced Session, presented by Oliver Weidlich & Rod Farmer.

This presentation will discuss various issues associated with mobile convergence goals. It will explore the typical convergence pitfalls, how to avoid them, and most importantly, how to integrate mobile into a multi-platform, multi-destination digital strategy.

In this presentation we explore the differences between siloed, multi-channel, multi-targeted, and continuous mobile experiences as they apply to a range of contexts and design objectives. We conclude with a series of recommendations practitioners can employ to ensure a more integrated, seamless, and converged mobile experience.

Oliver Weidlich

Oliver WeidlichOliver draws on a background in psychology, experience in usability, and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions. He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile devices, portals, applications and content.

You can find Oliver on twitter as @oliverw.

Rod Farmer

Rod FarmerRod possesses significant expertise in user research, customer-centric methodologies and design practice. Blending his understanding of business, design and technology, Rod helps businesses employ a research and design-led approach that generates real customer insight and drives innovative, relevant, and valued solutions for businesses and their customers.

Rod Farmer and Oliver Weidlich recently co-founded Mobile Experience, a Sydney-based user experience consultancy specialising in mobile research, strategy and design. Rod and Oliver have consulted to many of Australia’s best known brands.

You can find Rod on twitter as @rodfarmer.