iPhone: rethinking the mobile IA

Short Session, presented by Oliver Weidlich.

“What a difference an IA makes” or how I learned to love the mobile experience

The iPhone is a ‘game changer’ for the mobile phone industry for a number of reasons. One of the biggest changes is in the information architecture we expect for a mobile phone. For example, the home screen offers quick, direct access to a wide variety of option, it's highly customisable, but there isn't instant access to dialling numbers! We look at the impact of this new approach, and the IA of web applications and native applications on the device.

Oliver Weidlich

Oliver Weidlich

Oliver draws on a background in psychology, experience in usability, and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions. He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile devices, portals, applications and content. Oliver has consulted to clients such as; Hutchison, Optus, Telstra, ninemsn, ABC, and RPO.

Oliver is a co-author of the Australian Mobile Phone Lifestyle Index, which looks at mobile content usage in the local market, and he also co-hosts Mobile Monday Sydney, a mobile focused networking night.

Program Schedule is online

The program schedule is now online. Don’t worry, we have a couple suprises planned to de-stress the packed schedule.

Student rates!

We’re offering special rates for full time students, for the conference and for the workshops.


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