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Oz-IA/2007 » Love in an Elevator - Selling the value of IA to business

Love in an Elevator - Selling the value of IA to business

Stephen Collins

Is the IA and UX work you’re doing being seen as a roadblock on the way to delivery of sites and systems? Do you continually find yourself having to justify your existence and differentiate yourself from the BAs? Is senior management blithely unaware of what you actually do?

If your answer is yes, perhaps IA and UX are being positioned the wrong way in your organisation.

Stephen Collins talks through several strategies and case studies that will help you convince business and your colleagues that IA is a strategic discipline that touches the entire development lifecycle (and even before that!).

Stephen CollinsStephen Collins is an IA, user experience and social computing consultant with over 13 years web industry experience. He owns and runs acidlabs.

He is a frequently self-appointed tricky problem solver driven by a need to help people and organisations effect change in their capacity to retain, distribute and share knowledge. He enjoys (perhaps too much) affecting organisational culture around breaking down siloed and selfish attitudes to knowledge. He’s more than a little passionate about developing and using great social applications as a way to help people and organisations do their jobs better.

He writes on matters (mostly) related to his work at the acidlabs blog. He also run thoughtglue.com, an online resource for knowledge workers and their leaders and am a regular contributor at Web Worker Daily. He is a member of the Social Media Collective, a diverse group of bloggers, consultants, investors, journalists and analysts who represent the Web’s best thinking on social media, marketing and Web 2.0.

In real life, you could describe him as “husband, Dad, web worker, gym junkie, rugby nut and Brumbies supporter.”

One Response to “Love in an Elevator - Selling the value of IA to business”

  1. acidlabs » Social networking value says:

    [...] - without which I would never have spoken last year at either Office 2.0 or Oz-IA (see here for my presentations). More so, given my personality and the fact I can struggle to meet [...]