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Bienalto is a specialist consultancy that assists organisations to focus on customers and achieve the full potential of the online channel.
Our competencies of User Experience Design, Web Analytics and Online Marketing naturally overlap where organisations use the online channel to engage customers and deliver products and services. This perfectly places us to help understand the real performance and potential of a website, satisfy user needs, align website to organisational strategies, and, ultimately, improve the bottom line.
Bienaltoâ€™s services include:
- User experience design using an analytical approach
- Designing and managing online customer dialogue programs
- Web Analytics (user activity analysis for site optimisation and KPI based reports for online channel performance)
- Site search: effectiveness, insights, optimisation
- Optimisation through A/B testing and multivariate analysis
- Profiling, segmenting, dynamic targeting
- Comparative benchmarking